Senior Analyst- Content Engagement and Growth

Content - Austin, TX - Full Time

FloSports, a leader and innovator in digital sports media, is currently seeking a Senior Analyst of Content Engagement and Growth to join our Content team! This role will change the game by rapidly expanding our data sources and deriving key insights from our data and KPIs.  You will help drive our “data-informed” culture, increase the accessibility of valuable information and help serve as an advocate for the value of data across our organization. You will be given the opportunity to leverage our proprietary data warehouse which resides on Redshift and work with the best business intelligence, customer data, and event-tracking tools including Segment, Periscope Data and Mode Analytics, among others.

If you like challenging work within a fast-paced environment, love sports content, believe there is always a better way to do everything, and want to work in a high impact role directly impacting growth, we would love to speak with you!


  • Collaborate with the content department to inform content engagement tactics, and strategies
  • Analyze content performance against goals and make recommendations
  • Outlines and owns engagement KPIs and engagement data strategy
  • Deep understanding of business objectives, strategies, and competitive landscape
  • Works alongside the content team to provide support during strategy, ideation, and execution
  • Assess key organizational questions, outline a path to attack the question, conduct the analysis and clearly articulate findings to the data and content team
  • Contribute to organization-wide data reporting with regular and ad hoc analyses, validations and visualizations
  • Collaborate on business intelligence dashboards and reporting by writing logical and well-structured SQL queries
  • Own critical analysis of KPIs, originate new metrics as you better understand the core business drivers, and perform statistical analyses as necessary to support your viewpoint
  • Prepare detailed and clear reports, generally using Mode Analytics, which can be shared with the data team and relate to key questions that can inform product, business and data analytics strategy
  • Work cross-functionally at all organization levels to expand data familiarity, serving as an advocate and teaching less technical business users on how to glean insights


  • 4-year degree with significant coursework in Business, Economics, Finance, Mathematics, or Computer Science
  • Proven track record of intellectual curiosity and, ideally, voracious self-learner
  • Intermediate level SQL (will be assessed in the interview process)
  • Experience with business intelligence and reporting with excellent written and verbal communication skills
  • Intermediate level Excel: pivot tables / analytical functions; comfort with large data sets, working with lots of numbers and modeling out various cases/scenarios (will be assessed in the interview process)
  • Logical fact patterns, strong analytical acumen and high attention to detail
  • Comfort managing multiple ongoing projects of varying size and scope
  • Preference for a fast-paced, high-demand work environment


  • 2+ years’ experience in quantitative engagement analytics, strategy, business reporting and/or business intelligence
  • Direct-to-consumer OTT subscription content business experience
  • Familiarity with Stripe, KissMetrics, Optimizely, and third-party data analytics software
  • Familiarity with data science programming language(s), particularly Python and R

FloSports, a global leader in live digital sports and original coverage, partners with event rights holders and governing bodies to unlock a world of sports coverage that true fans have been waiting for. Through live streaming of premier events, original video programming, and weekly studio shows, FloSports is growing the sports, the athletes and the fans. Current verticals under the FloSports header are Wrestling, Grappling, MMA, Elite Fitness, Boxing, Softball, Tennis, Pro Wrestling, Gymnastics, Marching, Basketball, Volleyball, eSports, Rodeo, Climbing, Swimming, Cheerleading, and Track.

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